Programming, Harry Lyles, President Lyles Media
With all the competition radio has today, your station must sound as if you want to win. Listeners know if you are serious or not. With more competition than ever, you need to do much more to stand out.
Your programming values must be at the core. All the elements and individual parts of the station must play together and connect with the audience.
When you create a format that challenges the status quo and creates a culture of warmth, dignity and belonging, the listener has a safe and familiar feeling and responds. This is especially true when your mission is to respect one listener at a time. A listener is not an accident. The word is singular because you only talk to one person at a time.
When format decisions are made through the lens of the listening experience for the consumer, they come back day after day.
To score in the game of radio, the performance of your best elements matters when you hold yourself accountable for the end result. Radio, more so today, must be performance driven for the local audience to maintain their attention on you. In short, if you’re warm, positive, having fun with class, you’ll win listeners.
As we’ve said before, a ratings problem is the gap between where you are today and where you want to be. Low ratings represent a time for change. The right change or adjustment can be a huge opportunity for improvement for a different result. To understand a ratings problem, it is important to go where the problem is occurring, collect the facts and address the problem with a clear, concise description of the issue that needs to be addressed. Oftentimes, there are more than just one problem.
We wouldn’t be a good radio partner if we didn’t end with a call to action to work together. We’re always looking for incredible stations to partner with. Reach out if that’s you.
Lyles Media is not your typical radio adviser. Before we get started, we like to get to know you and your objective. Tested in all size markets, we will always have your back by giving you our absolute best. For a confidential conversation, call Harry Lyles at (404)403.0091 or email at hlyles@urbanradio.com.
