The Lyles Media Radio Mission is direct, clear, and based on the changes radio is going through. Most stations, not all, are in the business of creating great radio. Lyles Media is in the business of ratings and playing the Nielsen game with our clients. How do we do this? By having local station formats that inspire and nurture the human spirit, one listener, one song and one neighborhood at a time.
- We start by helping you know the primary and secondary demo. We also insist you play the hits the locals know and like.
- Do you know what your station is known for or should be known for from the listener’s perspective? Try being performance driven through the lens of the locals who like what you do.
- What is the station’s format expectation?
- What are the overall components to get ratings?
- Do all the songs FIT the format?
- Do you use research to create the best menu of music every day and the high positive titles the most?
- Do you blend the music based on target demo? Are your non-music elements important to the listener also?
As we always say, a “ratings issue” is the gap between where you are today and where you could be. If performance matters, ratings issues are always an opportunity for improvement. When you exceed the listeners’ expectation you can create an advantage against all competitors.
Call Lyles Media, ask for Harry, and let’s have a conversation, (404)403.0091.
