The latest Nielsen results are coming out and now is a good time to review where you are. If the format targeting is right, you’ll probably do well.
But the main question is where do you want to be in the ratings?
In the competitive game of radio, performance counts more today than ever. The cheese (the demos) has moved in many formats. And there is a fix for that. Today, you need to make every element count and do more to stand out. Radio is war.
Continuous growth and improvement are a good things if performance matters. To solve an issue, there needs to be a change, a fix, or many times, trying something totally different. Asking the right questions can generate a better result. Most importantly, when asking station questions, start with what do we want to keep.
A ratings problem is defined as the gap between “where you are today” and “where you want to be”. Nielsen problems are opportunities for a new beginning. Radio programming success is a choice for you to make.
Lyles Media is not your typical programming partner. We’ll have your back and give you the absolute best programming advice that focuses on solving issues before they can impact on your performance and we always recommend a call to action. We’re always seeking incredible stations to partner with. Reach out, if that’s you and let’s start a conversation and work together on the next ratings period. All calls are completely confidential. Call Harry Lyles: (404)403.0091.
Rhythmic success in one rating period. WDHT/Hot 102.9, Dayton with minor adjustments had the hightest ratings in the stations history!
