The Black Talk Radio Network Programming Objective
To build a new syndication radio network that fills a massive need in the urban radio industry. The time is right to create, design, and implement new programming concepts outside of the existing network offerings available to Black broadcasters. The BTRN will develop new products and services over a wide spectrum, and utilize the latest concepts of producing, marketing, clearing, and fulfilling network programs.
The New Rationale
The radio industry is rapidly changing, and along with these changes come new challenges for all companies. It is a new day for network providers and syndicators that provide products and services to the industry, especially to Black Radio and its listeners. Syndication and Network programming, once thought to be a dying industry, has suddenly become extremely important to radio stations across America. Black broadcasting companies are feeling the need to stay competitive, and find new ways of doing business in an extremely competitive environment. This sudden demand for high quality and relevant programs has revitalized the syndication business, and that means more talented competition is popping up daily.
In order for BTRN to become competitive, it is essential that we develop new strategies and techniques. Also new and vibrant talk programs, with fresh new talk perceptions for Black radio to embrace.
The New Challenges
The challenge in today’s new business environment is to create new and exciting talk programs that can attract affiliates, are efficient to produce, and capable of financially standing on their own two feet. Meaning, that these new talk shows build an impressive affiliate base, with strong quarter hour audiences that help generate sufficient revenue individually and collectively, and become new cash flow sources for The Black Talk Radio Network.
We live in a new world of accountability. We clearly understand that it is imperative to demonstrate a substantial ROI (Return on Investment) for any new talk program that we create. The building blocks of any project must work in harmony to achieve our primary objective.
The New BTRN Solutions
It is time to develop a new talk syndication/network company that proliferates the Black Listener perspective, which includes programs that reflect the needs of both AM and FM radio listeners in all size markets.
It’s time for a new talk radio syndication/network to provide programs to Black radio stations that do for them what Rush Limbaugh, Dr. Dean Odell and Laura Schlesinger have done for mainstream radio stations.
Much of this will mean that BTRN will have to find and develop the talent to compete in this sometimes aggressive, and emotional world. We can do it. Let’s face it, we are charting relatively new territory, and we may be challenged to invent and develop new ways of doing business that will help us achieve our goals.
We need to design 3 or 4 new program concepts that can be aired on many Black radio stations in both major, and secondary markets. We need to develop programming that will fill a void, and generate enough ratings that advertisers will see the need, and hear the need to be involved. These talk shows should be new, cutting edge concepts, and programs that the radio stations will want and need, and that does not exist in syndication today. These talk programs will be designed to battle with other major syndicators for positions of prominence on leading radio stations in all size markets.
We must also develop new and compelling targeted marketing concepts for station recruitment that incorporate all of the latest database marketing and recruitment techniques being used by syndicators today.
Simultaneously we want to develop new revenue opportunities that will help make each of these new programs a profit center for The Black Talk Network.
Finally, we want to establish a dynamic perception of BTNR in the eyes of America’s radio community, especially among Black Broadcasters. We clearly have an opportunity to establish a foothold in the Black radio community that is currently owned exclusively by no one.
The Conclusion
The time is now.
