We Get Nielsen Ratings, The Plan vs. Actual
We help clients build or refocus around a specific vision or idea so you become memorable and authentic. Then simplify, and focus the attitude and position to do one thing, create improvement for performance in Nielsen. At times it’s a simple evolution, or it can be a total revolution of change.
Choosing the right format is where success starts. Here’s a list of how the format game works.
- Mainstream Urban: Four different flavors.
- Urban Adult: Four different flavors.
- Urban Gold: Four different flavors.
- Rhythmic: Four different flavors.
- Rhythmic AC: Four different flavors.
- Gospel: Four different flavors
How do you win? Select the right format flavor and target demos for the market based on competition.
The Digital Strategy
In today’s hyper-connected world, one way radio communication is over. Why not put a social media plan together that makes the fans tweet it, post it, and share with everyone they know. The right social media plan can add growth to your format.
