Need higher Nielsen ratings?
Let’s start a conversation about your format objective.
Call (404)403.0091 or email. We’d love to hear from you.

A winning urban station can change your revenue world. Radio now and in the future is about the total performance 24/7. A ratings or programming problem is the gap between where you are today and where you could be. Programming problems are new opportunities for improvement and ratings success.

We help all clients find their local format objective. Harry Lyles is the foremost expert in all forms of Urban. As president of Lyles Media, Harry has been the programming partner for some of the most prominent broadcasting and media companies in the business. Our job is to help you tell a better ratings story. We partner to teach, coach and encourage with a main focus on growth.

Harry is an accomplished multi-format programmer, teacher and leader and he’s well known for positioning companies for expansion and rapid development. Harry’s standout programming career is marked by cutting edge strategies, stellar brand building skills and achieving and sustaining market share by building inspired station teams. When programming connects with your locals the ratings and revenue will follow.

Right now, you know where you are, but where do you want to be?  When we partner with you, you can trust we believe in its power to get the Nielsen result you desire.

We’re lucky to be able to be selective about our clients. We’re always looking for incredible stations to partner with – reach out if that’s you. Join our long list of winners making money. Let’s work together and have a confidential conversation at: 404.403.0091 or email us at: hlyles@urbanradio.com.

 

All music driven formats are customized for your market.
We create formats that distinguishes you from all competitors to generate ratings success and stand out from all competitors to win.
Harry Lyles was inducted into the National Black Radio Hall of Fame in 2021.

Press

The Programming Approach To Excellent Ratings

As we know, the story usually goes something like this –  good looks, great stories and wonderful theories may get you hired, but in the end, rating results are the highest priority for a programmer. If you don’t get numbers that the sales department can turn into revenue, then WHO CARES about all the other […]

The Basics – Nail The Basics Every Time- Then Over Deliver

Strong basics in radio still work. Nail the basics every time- then over deliver. In today’s radio do you know what your programming/marketing mission is with intent to score in Nielsen? What’s the overall programming game plan? Here are just a few starter suggestions to think about: Scoring in Nielsen means you’re not just doing […]

Urban Radio Format Excellence, We Are The Programming Leaders Everyone Is Waiting For

To get attention and score in Nielsen, success with any format is having the right music position and the right on-air talent that are relevant for today’s radio. Data shows us that there are four different types of urban formats. To win you must be in the right format depending on many market factors. Your […]

THE PROGRAMMING DEVELOPMENT PATH TO RATINGS SUCCESS

THE PROGRAMMING DEVELOPMENT PATH TO RATINGS SUCCESS Ratings success for any station starts with an entertaining, fun morning show magnet – it’s the engine that drives the rest of the station. A morning show that sets the tone and style of morning drive can say a lot about the stations position. Beware, locals know in […]

“7 Ways To Create A Radio Experience That Improves Nielsen Ratings”

THE RADIO PROGRAMMING MISSION 2023: To inspire and nurture the local human spirit- one person, one song and one neighborhood at a time. Know your market — With any format, our listeners must be at the core of everything we do. What is the station known for? Know the stations expectation and make sure all […]